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PRIVACY POLICY

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This Privacy Policy applies to the brand De Middel, which is owned and operated by Axolotles Ltd. (referred to herein as “we,” “us,” or “our”). We are committed to protecting the privacy and security of your personal data. This policy explains how we, as Axolotles Ltd. operating the De Middel brand, collect, use, disclose, and safeguard your information when you visit our website, utilize our bespoke services, or purchase items from our collections.

DATA WE COLLECT

We only collect data necessary to provide our high-touch services and process acquisitions.

Category
Data Collected
Purpose Of Collection
Contact/inquiry data
Name, Email, Phone Number, Mailing Address.
To respond to bespoke service requests, facilitate appointments, and manage communication.
Acquisition Data
Shipping Address, Billing Address, Transaction Details (excluding full credit card numbers).
To process reservations, manage payments, arrange specialized shipping logistics, and issue invoices.
Bespoke Service Data
Project Scope, Timeline, Specific Vision (e.g., details about personal, high-emotional-charge items).
To prepare highly personalized curatorial proposals and conduct necessary due diligence.
Marketing Data
Email address collected via the 'Festive Capsule Collection' sign-up or other mailing lists.
To send exclusive invitations, launch announcements, and news about upcoming discovery events.
Technical Data
IP address, browser type, device details, and website usage (via analytics).
To ensure site security, diagnose problems, and analyze website performance.

LEGAL BASIS FOR PROCSSING (GDPR COMPLIANCE)

We process your personal data based on the following legal grounds:

  • Contract: Processing is necessary to fulfil our contract with you (e.g., fulfilling an acquisition or providing bespoke services).
  • Legitimate Interests: Processing is necessary for our legitimate interests (e.g., securing our network, analysing sales trends, or improving our services), provided your rights do not override those interests.
  • Consent: Where required by law (e.g., for direct marketing emails like the Capsule Collection list), we obtain your explicit consent.

HOW WE USE YOUR DATA

Your information is used exclusively to facilitate our services:

  • To complete acquisition reservations and process payments.
  • To arrange bespoke, insured shipping and delivery logistics.
  • To tailor curatorial advice and personalized service proposals.
  • To notify you about our exclusive events, fairs, and new collection launches.

DATA DISCLOSURE AND SECURITY

We do not sell your personal data. We only share information with third parties when necessary for the provision of our services:

  • Logistics Partners: Insured carriers and freight forwarders (to arrange delivery).
  • Financial Processors: Payment gateways (to process transactions securely).
  • Legal/Compliance: As required by law, to governmental bodies or regulatory authorities.

YOUR RIGHTS

Under the GDPR, you have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure (“Right to be Forgotten”): Request the deletion of your data, subject to legal obligations.
  • Object: Object to the processing of your data for direct marketing purposes.

DATA RETENTION

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Acquisition records are typically retained for six years for financial compliance.

CONTRACT INFORMATION

If you have any questions or concerns about this policy or wish to exercise your rights, please contact  DE MIDDEL (Owned by Axolotles ltd) data controller at:studio@de-middel.com, Address: 209 Fulham Road, London SW10 9PJ

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OTHER MEDIA

Rare Books

MAPS & DOCUMENTS

MANUSCRIPS & AUTOGRAPHS

COUTURE AND EVENING WEAR

PRÊT-À-PORTER

JEWELLERY

BAGS AND LUGGAGE

SHOES

other ACCESSORIES

House curation

art advisory

gifts registry

our Rent Atelier

sourcing

COOKIES ON DE-MIDDEL.COM

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COOKIES SETTING

We use cookies to ensure our website functions correctly, to improve your browsing experience, and to analyze website usage. We utilize the following types of cookies:

To enable core website functionality. These cookies are essential to navigate the site and use basic features (e.g., managing your currency selection, or remembering items in your Favorites/Wishlist during a session).

To measure and analyze website performance. These cookies help us understand how visitors use our site, which pages are most frequently visited, and if they encounter errors. This data is aggregated and anonymous.

To remember your preferences. These cookies remember your display preferences (e.g., language selection: English, French, or Spanish) to provide a more personalized experience.

To personalize content. These cookies may be set by third-party advertising partners to show relevant ads on other sites, minimized for brand integrity.

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